In my master's degree Brand Experience Design course, collaboration took center stage as we formed groups to collectively transform an insect-based product into an appealing consumer commodity. Our brainchild, named Insprotein, required each team member to contribute their expertise. I took charge of crucial aspects like logo design, pitch development, and Out-of-Home (OOH) poster creation. This project proved invaluable, serving as an excellent opportunity to hone collaborative skills and discover the most effective ways to leverage each team member's strengths for successful project completion.